The truth is, not all landing pages are equal. There are many types of landing pages, and they are present in different scenarios. That means you need to know all about them to be sure you’re using the right kind at the right time.

As a business owner, you aim to cater your landing pages to what your customers need. It’s up to you to determine how you can optimize your website and align your posts to bring them through your funnel. Bringing them to a page that gives them the right information and the right call to action is key.

So what are the types of landing pages? And how do you use them? That’s exactly what we’re here to share.

Squeeze Page

The purpose of a squeeze page (also known as a splash page) is to capture information from your audience. Usually, it’s just something small like an email address and name.

Depending on your preferred methods of marketing, you may want a phone number as well. But be aware that the more information you request, the more likely your audience will abandon the entire form. Whether impatience or privacy concerns, we don’t want to scare our customers away.

Some of the primary uses of a squeeze page are:

• Opt-in for your company’s newsletter, a discount, or other special offers
• Opt-in for value in advanced content such as lead magnets, resources, or similar tools
• Lead generation

Your squeeze page is a great first point of contact if you want to get information that can lead to sales in the future. More than likely, your customers will be fine with giving you their first name and email address. From there, it’s up to you to use it wisely and turn that site visitor into an email address. From there, you can hopefully convert them into a lifelong client.

Long-Form Sales Page

The purpose of a long-form sales page is to sell a product or service. You do this by answering questions your prospect might be asking. This is primarily done through copy. For this, you want to find the balance between brevity and valuable information.

Primary Uses of a Long-Form Sales Page:

• Selling your entry-point offers
• Selling your core offers 
• Selling your high-ticket items 
• Selling the more complicated products/services

A more expensive product usually equals a longer sales page. There are a few reasons for this. First of all, you have to give enough information to justify the high price point. Second, you want to include all the features that set your product above your competition. Third, you want your customers to feel that you have taken their concerns into consideration. This information builds trust.

Video Sales Letter (VSL)

The purpose of a Video Sales Letter is to sell a product or service through video. Essentially, it’s the same as a long-form sales page, but using a video rather than copy.

Primary Uses of VSL:

• Selling your entry-point offers
• Selling your core offers 
• Selling your high-ticket items 
• Selling the more complicated products/services

When filming VSLs, the most important information should always come first. That way, your customers don’t have to watch through the whole video to get their information. They will be less likely to abandon the video before the key point they need to know.

Another benefit of the VSL is that you can better show or demonstrate the product. With long-form sales pages, you may have to rely on just words and photos. With VSL, you can actively use the product or service. Your prospect will see themselves with what you’re offering and engage with the experience.

Time to Build

As we move into this series on Landing Pages, think about what you need for your website. Is it in peak condition? Are your landing pages what you need them to be? Or do you need the help of an agency like Planify™ to work with you on improving your landing pages to match your goals?

If you need a hand, we’re here to help. Landing pages are a critical component to a brand’s digital marketing strategy. However your business is running, you need to be sure that your website reflects what your audience needs.

Your landing page might be what you need to move from surviving to thriving.