The Planify Blog

Your Digital Marketing Experts

3 Festive Marketing Strategies for Small Businesses

The holidays are a crucial time for small businesses. Each year, hundreds of billions of dollars are spent on holiday gifts. As a small business owner, you want a piece of that pie. But how? With big box stores and online giants dominating the market, how can your small business compete? The answer is with

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Man working on computer web design landing page with notebook and coffee.

Tools for Designing an Effective Landing Page

If you’ve been following along in our series about landing pages, you’ve already read about the types of landing pages you should have and the best tactics to use on them. But when it comes to your landing page design, there’s another element to consider. How do you actually make your landing page worth viewing?

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Best Tactics to Create a Better Landing Page

If you read our last post about the three main types of landing pages, it’s probably time to take it to the next level. Once you have created your landing pages, what do you need to include? What are the tactics that can take your website from unimpressive to unparalleled? When it comes to the

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Complete Guide: Types of Landing Pages

The truth is, not all landing pages are equal. There are many types of landing pages, and they are present in different scenarios. That means you need to know all about them to be sure you’re using the right kind at the right time. As a business owner, you aim to cater your landing pages

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Papers including a marketing strategy document and a planner.

8 Steps to a Successful Marketing Funnel

If you caught up on our previous blog, you know that we are talking all about Marketing Funnels this week. In the second of our 2-part series, we are going through 8 elements necessary for creating a solid marketing funnel. 1. Product Market Fit In the first part of this series, we briefly looked at

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Your Guide to a Better Marketing Funnel

If you’ve been in business for any length of time, you have probably heard the term ‘marketing funnel.’ Depending on your personal strengths, you may not have wanted to dive in to learn what it means to build your funnel. However, if you’re reading this post, you must have decided that this is a concept

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A business team after successfully launching a new product.

Measure the Success of Your Launch Campaign

You’ve done it. You have successfully planned and launched your new product or service. But after you complete the hardest part, there is a final step. That’s when we come to the critical moment of evaluating a product launch. After everything you have worked toward, it may seem easier to just let the results flow

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Two businessmen and a business woman looking at product launch plans in warehouse

Automating Assets to Market Your New Product

If you read our last post, you’ve seen what it takes to plan a product launch. When getting ready to bring your new product or service into the world, there are necessary steps to ensuring you are well-prepared. Creating deliverables to launch your product is one of those steps. While there are many assets you

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Sticky note saying product launch and held with pins

Time Saving Tips to Manage Your Product Launch

Whether you are launching a new product, service, or a new business, you’ve got your work cut out for you. The excitement and thrill of a launch is wonderful, but it tends to balance with anxiety and confusion along the way. As you plan your product launch, it’s good to take time and check in

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Businessman and woman looking at printed graphs to analyze metrics.

Analyzing a Successful Email Campaign

When it comes to your company’s email campaigns, there are many things to address. You have types of emails, types of campaigns, and scheduling considerations. But at the end of each month, or each campaign for that matter, what does it all amount to? Do you take the time to review the success of each

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