Most local business owners are not failing to market. They are marketing in eight directions at once and cannot tell you which direction produced last …
Local Marketing Strategy: How to Dominate Your Local Market Without a National Ad Budget Read More »
If you have ever told an agency or a freelancer “just get me leads,” you are not alone, and you are not wrong to want …
Marketing Strategy vs. Marketing Plan: Why More Leads Isn’t the Same as Better Leads Read More »
If you feel like advertising is getting harder but AI makes it easier to produce more content, you are not imagining the tension. In this episode of the Planify Podcast, Ian Henman shares what has stayed constant in direct response marketing across more than 20 years, and what has changed as platforms, costs, and consumer
If you’ve been running paid ads for your online business over the last year or so, there’s a decent chance something has felt off, even when the numbers looked fine on the surface. Lead volume stayed steady. Cost per acquisition looked reasonable. But then the quality started slipping, the sales team started pushing back, and
The Meta Algorithm Trap: Why Your Ads Stopped Working and What to Do About It Read More »
Marketing in 2026 is not for the faint of heart. Meta’s algorithms have shifted dramatically since the disruptions of 2024 and 2025, and AI integration …
From Litigation Lawyer to Lead Gen Queen: Testing Your Way Out of Marketing Failures Read More »
If you are a business owner in 2026, you are probably exhausted. You are tired of throwing money at Facebook ads, guessing at SEO, and …
Why Your Marketing Tactics Are Failing (And How to Fix It) Read More »
If you saw our last post about Standard Operating Procedures (SOPs), you may be wondering how they can be applied directly to your digital marketing. In reality, SOPs for digital marketing provide a clear direction for your company and how your brand functions online. So, how can SOPs boost your digital marketing strategies? Having a
Standard Operating Procedure Strategies for Digital Marketing Read More »
If you’ve been following along in our SEO blog series, you may be wondering about off-page SEO. How do you get other people to link to your website? How do you score quality backlinks? How much effort goes into building these relationships? Building off-page SEO is certainly a process, but it doesn’t have to be
5 Tips to Score Quality Off-Page SEO Read More »
As a business owner, you know how important it is to grow your business and expand its reach. However, managing the day-to-day operations of a small business can be overwhelming and often leave other essential tasks undone. One key area of focus that will help support your growth is web design. Having an aesthetically pleasing
5 Reasons Why Strategic Web Design is Essential for Growth Read More »
When building a content marketing plan, there are a million paths to choose from. Many of those paths are exceedingly complex and some are overly simplified. The key is to find the right balance of strategy and ease. As you build your content marketing plan, keep these tips in mind. With a little forethought and […]
Building a Successful Content Marketing Plan Read More »
