Digital Marketing

Business woman with a Christmas tree in the background

Effective Holiday Email Campaigns to Try Today

As the holidays approach, email campaigns can be a great way to connect with your customers and promote your products or services. However, crafting effective holiday email campaigns require thought and planning. Fortunately, Planify™ has a few ideas to get you started. Define Your Goals What do you want to achieve with your holiday email …

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authenticity in marketing

How and Why Authenticity Matters in Marketing

“If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.” Zig Ziglar Authenticity is the proven secret sauce that differentiates a sometimes icky transactional sales pitch from a loyal customer relationship built on trust that lasts. It’s the loyalty-building stepping stone that leads customers down the path of following …

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