If you feel like advertising is getting harder but AI makes it easier to produce more content, you are not imagining the tension. In this episode of the Planify Podcast, Ian Henman shares what has stayed constant in direct response marketing across more than 20 years, and what has changed as platforms, costs, and consumer […]
If you’ve been running paid ads for your online business over the last year or so, there’s a decent chance something has felt off, even when the numbers looked fine on the surface. Lead volume stayed steady. Cost per acquisition looked reasonable. But then the quality started slipping, the sales team started pushing back, and […]
The Meta Algorithm Trap: Why Your Ads Stopped Working and What to Do About It Read More »
Marketing in 2026 is not for the faint of heart. Meta’s algorithms have shifted dramatically since the disruptions of 2024 and 2025, and AI integration is changing the landscape every single day. When what worked six months ago suddenly stops working, most business owners panic. But Liana Ling isn’t most business owners. Known across the […]
From Litigation Lawyer to Lead Gen Queen: Testing Your Way Out of Marketing Failures Read More »
If you are a business owner in 2026, you are probably exhausted. You are tired of throwing money at Facebook ads, guessing at SEO, and paying agencies for “clicks” and “impressions” that never turn into revenue. You’ve probably asked questions like, “Can you fix my website?”, “Can you set me up on Google Local Service […]
Why Your Marketing Tactics Are Failing (And How to Fix It) Read More »
If you saw our last post about Standard Operating Procedures (SOPs), you may be wondering how they can be applied directly to your digital marketing. In reality, SOPs for digital marketing provide a clear direction for your company and how your brand functions online. So, how can SOPs boost your digital marketing strategies? Having a […]
Standard Operating Procedure Strategies for Digital Marketing Read More »
If you’ve been following along in our SEO blog series, you may be wondering about off-page SEO. How do you get other people to link to your website? How do you score quality backlinks? How much effort goes into building these relationships? Building off-page SEO is certainly a process, but it doesn’t have to be […]
5 Tips to Score Quality Off-Page SEO Read More »
As a business owner, you know how important it is to grow your business and expand its reach. However, managing the day-to-day operations of a small business can be overwhelming and often leave other essential tasks undone. One key area of focus that will help support your growth is web design. Having an aesthetically pleasing […]
5 Reasons Why Strategic Web Design is Essential for Growth Read More »
When building a content marketing plan, there are a million paths to choose from. Many of those paths are exceedingly complex and some are overly simplified. The key is to find the right balance of strategy and ease. As you build your content marketing plan, keep these tips in mind. With a little forethought and […]
Building a Successful Content Marketing Plan Read More »
Depending on your industry, you will want to choose specific types of content marketing. For many companies, Facebook posts and ads are a given. But oftentimes, there are a number of content outlets that can help grow your business. To find what works for you, we’ve compiled different types of content that can help your […]
Effective Content Types to Try Today Read More »
If you’ve been following along with our series on lead magnets, you know why you should try a lead magnet and what type is best for your company. But what else do lead magnets need to supply in order to truly engage your ideal consumer? How can you build an effective lead magnet that helps […]
How to Engage Your Ideal Lead Read More »