Casey Cease and Megan Shields on The Planify Podcast Episode 7 — "The Meta Algorithm Trap" — discussing Meta ads strategy, algorithm changes, and business pivots for online coaches and course creators.

The Meta Algorithm Trap: Why Your Ads Stopped Working and What to Do About It

If you’ve been running paid ads for your online business over the last year or so, there’s a decent chance something has felt off, even when the numbers looked fine on the surface. Lead volume stayed steady. Cost per acquisition looked reasonable. But then the quality started slipping, the sales team started pushing back, and […]

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