If you have ever told an agency or a freelancer “just get me leads,” you are not alone, and you are not wrong to want results fast. But if those leads keep turning into wasted follow-up calls, no-shows, or people who were never going to buy in the first place, the problem usually is not […]
Marketing Strategy vs. Marketing Plan: Why More Leads Isn’t the Same as Better Leads Read More »
The Honda vs. Rolls-Royce Sales Model: How to Sell With Trust, Not Pressure If your sales process feels like a race to close before someone changes their mind, you are running what Avi Siegel calls a “Honda” process, and it is quietly costing you referrals, retention, and reputation. In this episode of the Planify Podcast,
Curious about building a small business one-pager? As it turns out, this could be just what your new, small business needs as you get started and aim for growth. But what all is included in a one-pager? Is that enough to give your audience the information they need? And is it too simple to really
What Every Small Business Needs to Know about One-Page Websites Read More »
As a business owner, you know how important it is to have a website that looks professional and engages your audience. But what you might not realize is that having a pro design your website can make all the difference in how effective it is. Here are four reasons why working with a web design
Why Your Business Website Needs a Pro Read More »
If you read our first blog about competitive analysis, you know that we are all about knowing your business competition. But when it comes to looking at others in your industry, is it clear who else your customers might turn to? Or are you looking at your direct competitors and missing key opportunities to gain
3 Important Business Competitors to Analyze Read More »
When it comes to business, competition is a part of life. So if you can’t change it, why run a competitive analysis to begin with? The reality is, day by day, new competitors join the market. If you aren’t keeping a close eye on them, they might even move in on your customers. But by
Using Competitive Analysis to Thrive in Business Read More »
The holidays are a crucial time for small businesses. Each year, hundreds of billions of dollars are spent on holiday gifts. As a small business owner, you want a piece of that pie. But how? With big box stores and online giants dominating the market, how can your small business compete? The answer is with
3 Festive Marketing Strategies for Small Businesses Read More »
Search Engine Optimization (SEO) is one of the biggest buzz-words in modern digital marketing. For most business owners, small business SEO strategies are seldom something you look forward to. For the busy CEO, it can seem like a black hole of technical detail. And for creatives, it can be a necessary evil. But what if
Small Business SEO Strategies to Start Improving Today Read More »
Where are you at in your business? Are you in those glorious early stages, where everything is bright on the horizon? Or have you been at it a while and are feeling like things have plateaued? Wherever you are right now, I think we can all agree that running a business isn’t always fun and
How to Get Out of a Rut & Grow Your Business Again Read More »