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Planify Podcast episode thumbnail with Casey Cease and Angelo Gonzalez discussing local marketing strategy for small businesses

Local Marketing Strategy: How to Dominate Your Local Market Without a National Ad Budget

Leave a Comment / Podcast / By angelogonzalez

Most local business owners are not failing to market. They are marketing in eight directions at once and cannot tell you which direction produced last month’s revenue. The money goes out through flyers, a sponsored little league team, a directory listing, some boosted posts, a truck wrap, and a print ad in a local publication. […]

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Two business owners discussing marketing strategy

Marketing Strategy vs. Marketing Plan: Why More Leads Isn’t the Same as Better Leads

Leave a Comment / Podcast / By angelogonzalez

If you have ever told an agency or a freelancer “just get me leads,” you are not alone, and you are not wrong to want …

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Avi Siegel on Ethical Sales, the Honda vs. Rolls-Royce Model, and Getting Founders Out of the Sales Seat

Leave a Comment / Business Growth, Podcast / By angelogonzalez

The Honda vs. Rolls-Royce Sales Model: How to Sell With Trust, Not Pressure If your sales process feels like a race to close before someone …

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What Every Small Business Needs to Know about One-Page Websites

Leave a Comment / Digital Marketing / By Casey Cease

Curious about building a small business one-pager? As it turns out, this could be just what your new, small business needs as you get started and aim for growth. But what all is included in a one-pager? Is that enough to give your audience the information they need? And is it too simple to really

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Why Your Business Website Needs a Pro

Leave a Comment / Digital Marketing / By Casey Cease

As a business owner, you know how important it is to have a website that looks professional and engages your audience. But what you might not realize is that having a pro design your website can make all the difference in how effective it is. Here are four reasons why working with a web design

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Origami ships set apart from one another as business competition metaphor

3 Important Business Competitors to Analyze

Leave a Comment / Business Growth / By angelogonzalez

If you read our first blog about competitive analysis, you know that we are all about knowing your business competition. But when it comes to looking at others in your industry, is it clear who else your customers might turn to? Or are you looking at your direct competitors and missing key opportunities to gain

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Two chess pieces facing off on a chess board

Using Competitive Analysis to Thrive in Business

Leave a Comment / Business Growth, Digital Marketing / By angelogonzalez

When it comes to business, competition is a part of life. So if you can’t change it, why run a competitive analysis to begin with? The reality is, day by day, new competitors join the market. If you aren’t keeping a close eye on them, they might even move in on your customers. But by

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3 Festive Marketing Strategies for Small Businesses

Leave a Comment / Digital Marketing / By Casey Cease

The holidays are a crucial time for small businesses. Each year, hundreds of billions of dollars are spent on holiday gifts. As a small business owner, you want a piece of that pie. But how? With big box stores and online giants dominating the market, how can your small business compete? The answer is with

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Small Business SEO Strategies to Start Improving Today

1 Comment / Search Engine Optimization / By Casey Cease

Search Engine Optimization (SEO) is one of the biggest buzz-words in modern digital marketing. For most business owners, small business SEO strategies are seldom something you look forward to. For the busy CEO, it can seem like a black hole of technical detail. And for creatives, it can be a necessary evil. But what if

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Desk office with marketing graph statistics analysis

How to Get Out of a Rut & Grow Your Business Again

Leave a Comment / Business Growth / By Casey Cease

Where are you at in your business? Are you in those glorious early stages, where everything is bright on the horizon? Or have you been at it a while and are feeling like things have plateaued? Wherever you are right now, I think we can all agree that running a business isn’t always fun and

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