Business Growth

Planify Podcast episode thumbnail with Casey Cease and Angelo Gonzalez discussing local marketing strategy for small businesses

Local Marketing Strategy: How to Dominate Your Local Market Without a National Ad Budget

Most local business owners are not failing to market. They are marketing in eight directions at once and cannot tell you which direction produced last month’s revenue. The money goes out through flyers, a sponsored little league team, a directory listing, some boosted posts, a truck wrap, and a print ad in a local publication.

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Two business owners discussing marketing strategy

Marketing Strategy vs. Marketing Plan: Why More Leads Isn’t the Same as Better Leads

If you have ever told an agency or a freelancer “just get me leads,” you are not alone, and you are not wrong to want results fast. But if those leads keep turning into wasted follow-up calls, no-shows, or people who were never going to buy in the first place, the problem usually is not

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Avi Siegel on Ethical Sales, the Honda vs. Rolls-Royce Model, and Getting Founders Out of the Sales Seat

Avi Siegel on Ethical Sales, the Honda vs. Rolls-Royce Model, and Getting Founders Out of the Sales Seat

The Honda vs. Rolls-Royce Sales Model: How to Sell With Trust, Not Pressure If your sales process feels like a race to close before someone changes their mind, you are running what Avi Siegel calls a “Honda” process, and it is quietly costing you referrals, retention, and reputation. In this episode of the Planify Podcast,

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