Digital Marketing

Ultimate Guide: Secrets to Make Your Brand Stand Out

Starting and running a business is an exciting adventure. Having the chance to get your product or service out into the world is both energizing and extremely humbling. But how do you make your brand stand out amongst the competition? For most companies, the brand identity is crucial to engaging your audience. Without adequate design …

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authenticity in marketing

How and Why Authenticity Matters in Marketing

“If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.” Zig Ziglar Authenticity is the proven secret sauce that differentiates a sometimes icky transactional sales pitch from a loyal customer relationship built on trust that lasts. It’s the loyalty-building stepping stone that leads customers down the path of following …

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