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Starting and running a business is an exciting adventure. Having the chance to get your product or service out into the world is both energizing and extremely humbling. But how do you make your brand stand out amongst the competition? For most companies, the brand identity is crucial to engaging your audience. Without adequate design …
Ultimate Guide: Secrets to Make Your Brand Stand Out Read More »
You’ve seen the striking ads that draw you in, the copy that makes you laugh, and the images that capture your attention. This is the kind of successful online marketing we all dream about. And, you’ve seen the confusing jargon that turns the world of marketing into a murky and hopeless endeavor. Ad copy. SEO. …
“If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.” Zig Ziglar Authenticity is the proven secret sauce that differentiates a sometimes icky transactional sales pitch from a loyal customer relationship built on trust that lasts. It’s the loyalty-building stepping stone that leads customers down the path of following …