The Honda vs. Rolls-Royce Sales Model: How to Sell With Trust, Not Pressure If your sales process feels like a race to close before someone changes their mind, you are running what Avi Siegel calls a “Honda” process, and it is quietly costing you referrals, retention, and reputation. In this episode of the Planify Podcast,
What do your customers really need? Are you selling them a product or are you answering a need? As a business owner, it’s important to …
5 Questions to Ask Your Customers Read More »
If you’ve been following our series on Standard Operating Procedures, you know that at Planify™, we love the value SOPs can bring to your company. …
7 Solutions to Pitfalls in SOPs Read More »
If you read our first and second posts in this series on Standard Operating Procedures, you may be wondering how to get started. How do you find a good template? How do you know what works for you? What are the best steps for small business SOPs? Today, we’re looking at 5 steps to get
5 Steps to Create SOPs for Your Small Business Read More »
If you saw our last post about Standard Operating Procedures (SOPs), you may be wondering how they can be applied directly to your digital marketing. In reality, SOPs for digital marketing provide a clear direction for your company and how your brand functions online. So, how can SOPs boost your digital marketing strategies? Having a
Standard Operating Procedure Strategies for Digital Marketing Read More »
When you run a business, there are countless tasks, strategies, and necessities. From production to payroll to advertising, it seems like a never ending job. Creating a set of Standard Operating Procedures (SOPs) might seem like just another task to add to the list. But what if SOPs are just another form of automation? What
The Basics of Standard Operating Procedures in Marketing Read More »
One of the keys to successful branding is to tell a story. The thing is, that story typically revolves around our business and what we do. It’s the story of our beginning, our success, how good we are, and why the customer needs us. But, thinking about the companies you purchase from, do you buy […]
How to Amplify the Hero of Your Brand Read More »
One of the keys to successful branding is to tell a story. The thing is, that story typically revolves around our business and what we do. It’s the story of our beginning, our success, how good we are, and why the customer needs us. But, thinking about the companies you purchase from, do you buy […]
Captain Customer: The Hero of Your Story Read More »
If you read our first blog about competitive analysis, you know that we are all about knowing your business competition. But when it comes to looking at others in your industry, is it clear who else your customers might turn to? Or are you looking at your direct competitors and missing key opportunities to gain
3 Important Business Competitors to Analyze Read More »
When it comes to business, competition is a part of life. So if you can’t change it, why run a competitive analysis to begin with? The reality is, day by day, new competitors join the market. If you aren’t keeping a close eye on them, they might even move in on your customers. But by
Using Competitive Analysis to Thrive in Business Read More »