The Value of Google Local Search Ads

Contractor worker with tool belt and work gloves at a job

As a small business owner, you know how important it is to get your name out there and attract new customers. There are so many people using Google to search for businesses like yours.

Google Local Search Ads (LSAs) can be a great way to reach your target audience. When it comes to using Google LSAs for small businesses, the value is hard to undersell. Here’s what you need to know about these ads and how they can benefit your business.

What are Google Local Search Ads?

Google Local Search Ads are a great way for small businesses to reach their local audience and stand out from their competitors. These ads appear in the maps feature when customers search about businesses in the local area. They also showcase the most relevant business information including location, contact details, and website. In many ways, LSAs give a business an elite status. The process to join is in-depth and reserved for service companies who maintain a strong standard of work.

Businesses can also add visual content such as photos and videos which helps customers to connect with them instantly. With Google Local Search Ads, small businesses can make sure that their information is seen by potential customers in an instant. Not only will this improve brand recognition, but it will also invite more website visits and generate leads. This is an effective way of building an online presence to bring more people into your store or gather interest in your products.

The best part? It does so without breaking the bank!

How do Google LSAs Work?

Advertising plays a key role in small business success. Advertisements allow small business owners to reach out to the right customers at the right time and place. Ads can be targeted based on location and other demographics that small businesses find important.

Through careful planning, small business owners can develop attention-grabbing ads with specific goals in mind and a clear call to action. When paired with effective marketing strategies, small businesses will have all the tools they need to start or grow their presence. They can do so while strategically reaching new customers in a cost-effective manner.

Google LSAs only charge for clicks, not impressions. Unlike other ads, this means you only pay for leads.

What’s the Goal of Google LSAs for Small Businesses?

Using effective Local Search Ads is one important step you can take to ensure growth for your business. By utilizing keywords and targeting specific locations, you can generate more leads, attract new customers and thrive in many ways. It’s essential to know who your customer avatar is, so you can determine where to reach them. Knowing your audience also tells you what content they want to see, and what type of message will grab their attention. Doing local-specific keyword research will provide a more targeted approach and result in higher conversions.

When customers within your target search for a company like yours, they find you at the top of the page with the Google Guarantee. Now, customers know that you are trusted and backed by Google.

With the proper approach and steps, your business growth through Local Search Ads will be unstoppable!

Search bar for a roofing company with pictures of roofs

Try Google LSAs

Small businesses are the backbone of the global economy, and it is essential that they scale their operations in order to remain competitive. With the power of Google LSAs for small businesses, you can do more. They effectively reach local customers who are actively searching for their services and products.

Local Search Ads are an unprecedented opportunity to develop a comprehensive, targeted marketing strategy and amplify visibility with relevant customers. It is time that all small business owners take advantage of this great service – give Google Local Search Ads a try!

Not sure how to get started? Planify™ works with our clients to ensure their online presence is complete. We can help you set up your Google LSA, as well as let you know of other free marketing opportunities you might be missing. Reach out today and let us help your business thrive.

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