As the holidays approach, email campaigns can be a great way to connect with your customers and promote your products or services. However, crafting effective holiday email campaigns require thought and planning. Fortunately, Planify™ has a few ideas to get you started.
Define Your Goals
What do you want to achieve with your holiday email campaigns? Are you looking to boost sales, promote a new product or service, or simply stay in touch with your customers? Once you know what you want to accomplish, you can start planning your email content and strategy.
As with all aspects of your business, you need to define your intentions. Not only will this help you stay on track as you move forward, but it will also help on the back end. If you know your goals from the beginning, you can measure your metrics to see how well you achieved them. Then, you can make better decisions for future campaigns.
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Know Your Audience
Who are you sending your email to? What are their needs and interests? What kind of tone will resonate with them? Keep your audience in mind as you develop your email content.
If you have a large subscriber base, be sure to segment your emails. If some of your subscribers are highly active, send them all of your emails and all the deals available. For the less active subscribers, send only your best deals and highest-performing emails. That way, they won’t get fatigued and unsubscribe before acting.
Make It Personal
Your email should feel like it’s coming from a friend, not a faceless corporation. Use a personal tone in your email and address your customers by name whenever possible.
While most consumer trends prefer purchasing online, your customers always have the chance to go brick-and-mortar. The personal touch gives them the convenience of purchasing online while still allowing the familiarity they get in-store.
Keep It Short and Sweet
No one wants to read a long email, so make sure your message is concise and to the point. Your holiday email campaigns should be simple and focused. Get straight to the point and avoid excessive exclamation points!!!
Depending on your industry, focus on your graphics-to-text ratio. Customers want to SEE products, not read about them. Be sure the images are primary and text is secondary.
Include a Call to Action
What do you want your customers to do after reading your email? Include a clear call to action, such as “click here to buy now” or “visit our website for more information.”
Have one single deal and one single call to action. For instance, maybe you are running multiple deals. Show only one per email and relate the CTA to that deal. Don’t give your customers too many options to choose from.
A Holiday Season You Can Enjoy
By following these tips, you can create an email campaign that will engage and delight your customers this holiday season. Of course, the intent is that your business will continue to grow long past the holidays. Maybe you find yourself struggling with the push. Or perhaps you worry about a steep decline come January. Either way, it may be time to get help from the digital marketing experts.