The holiday season is coming to a peak, and we are in the final stretch. If you’re looking at last-minute holiday offers, we have seven suggestions for how you can amplify the impact of your digital marketing.
Hopefully, you’ve been working on this. But it’s time to bring it in and let your customers know that they’ll have to wait a year for deals like this again. Utilize all of your social media platforms to let your customers know that you’re having a Christmas sale. Include a plan for how you’re going to use social media to reach your target audience and promote your sale.
If you’ve got a strong social media following already, great! Automate regular posting and provide valuable content that your audience will want to share. Whether they are buying gifts or shopping for themselves, show your value from the start.
Have Plenty of Staff on Hand
During a busy holiday sale, make sure you have plenty of staff on hand to help clients. If you’re in the service industry, you need to have employees ready to go out for spontaneous jobs. Maybe it’s house cleaning for clients who are having family over for the holidays. Or maybe a client has a plumbing emergency two days before Christmas. Either way, be sure your staff has proper expectations for their holiday work.
Likewise, if you have an e-commerce store, make certain your customer service staff prepares for the emotions and urgency of the consumer. At the same time, ensure your fulfillment employees are working hard to get orders sent. Customers will appreciate being able to get help when they need it, and it will make their experience with your company more enjoyable.
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Keep Products and Tools Organized
Make sure you have enough products in stock for the late sell. Or, for service businesses, have the right tools and supplies for when you need them.
Keep all of these organized. This way, you know exactly how much inventory you have and are able to quickly sort it when you need it most. Your customers won’t want to wait around for you to get things together. It should all be ready for them when they say jump.
Create a Holiday Landing Page
A landing page is a standalone web page that’s designed for one purpose: converting visitors into leads or customers. For our purposes, we want to use a landing page to promote our last-minute holiday sale. Creating a landing page is relatively simple. You can use a tool like LeadPages or Unbounce.
Your platform should be easy to find. This may mean sudden boosts and ad purchases, so your audience recognizes you. If your digital store is hard to find or if customers can’t tell that you’re having a sale, they’re not going to bother clicking.
Make Sure Your Website is Ready
Along with the landing page, you want to check that your website is ready for an influx of traffic and sales. That means ensuring that all your product pages are optimized for conversion. Moreover, your checkout process should be smooth and easy to use, and your shipping options must be clearly displayed. If you need help getting your site or platform ready for a sale, contact us, and we’d be happy to lend a hand!
Send an Email Campaign
Email is still one of the most effective marketing channels out there, so it’s important to take advantage of it. Create a beautiful email template promoting your holiday discounts and send it out to your list of subscribers. Feature your best deals available to boost results.
Use Retargeting Ads
Retargeting (also known as remarketing) is a form of online advertising. This allows you to show ads to people who have already visited your website or taken some kind of action on it. This is an extremely effective way to increase brand awareness and drive sales. That’s because you’re targeting shoppers who are already interested in what you have to offer.
Don’t Give Up
The last-minute holiday push can feel stressful, but it’s worth going for it. Your business is worth the effort.
But if things haven’t gone according to plan this holiday season, don’t worry. If nothing else, the metrics from your holiday campaign can show you what to do differently next time.
And if you don’t want to go it alone, Planify™ is here to help. From website design to Google Business Profile Optimization, we can level up your marketing for better results in the future.