One of the keys to successful branding is to tell a story. The thing is, that story typically revolves around our business and what we do. It’s the story of our beginning, our success, how good we are, and why the customer needs us. But, thinking about the companies you purchase from, do you buy […]
Captain Customer: The Hero of Your Story Read More »
If you read our previous blog, you know all about the 3 types of emails that any business needs to send. But your email marketing strategy goes far beyond just the types of emails you send. You also want to consider the 5 email campaign themes to engage leads. Welcome Email Campaigns Welcome email campaigns
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“If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.” Zig Ziglar Authenticity is the proven secret sauce that differentiates a sometimes icky transactional sales pitch from a loyal customer relationship built on trust that lasts. It’s the loyalty-building stepping stone that leads customers down the path of following
How and Why Authenticity Matters in Marketing Read More »