At its core, advertising has always been—and always will be—a person selling to a person. But there is a dramatic transition that advertising has seen throughout history. That transition has been the spaces occupied by our promoting. Today, a business that doesn’t include digital marketing as a part of their advertising strategy doesn’t stay in […]
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Search Engine Optimization (SEO) is one of the biggest buzz-words in modern digital marketing. For most business owners, small business SEO strategies are seldom something you look forward to. For the busy CEO, it can seem like a black hole of technical detail. And for creatives, it can be a necessary evil. But what if
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Starting and running a business is an exciting adventure. Having the chance to get your product or service out into the world is both energizing and extremely humbling. But how do you make your brand stand out amongst the competition? For most companies, the brand identity is crucial to engaging your audience. Without adequate design
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Where are you at in your business? Are you in those glorious early stages, where everything is bright on the horizon? Or have you been at it a while and are feeling like things have plateaued? Wherever you are right now, I think we can all agree that running a business isn’t always fun and
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You’ve seen the striking ads that draw you in, the copy that makes you laugh, and the images that capture your attention. This is the kind of successful online marketing we all dream about. And, you’ve seen the confusing jargon that turns the world of marketing into a murky and hopeless endeavor. Ad copy. SEO.
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“If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.” Zig Ziglar Authenticity is the proven secret sauce that differentiates a sometimes icky transactional sales pitch from a loyal customer relationship built on trust that lasts. It’s the loyalty-building stepping stone that leads customers down the path of following
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