Customer Journey

The Value of a Customer-Centric Voice

Leave a Comment / Digital Marketing / By Casey Cease

We’ve shared about style guides on the blog before, but this series is all about making your customer the hero of your brand. In this post, we’re looking at the importance of being customer-centered and why that matters even to the voice you use online. So, how do you show your customers they matter? How […]

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How to Amplify the Hero of Your Brand

Leave a Comment / Business Growth / By Casey Cease

One of the keys to successful branding is to tell a story. The thing is, that story typically revolves around our business and what we do. It’s the story of our beginning, our success, how good we are, and why the customer needs us. But, thinking about the companies you purchase from, do you buy […]

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