Have you ever been excited about a product only to be frustrated by your experience buying from the website? Or have you experienced the disappointment of thinking a company was professional, but their website doesn’t reflect that? Unfortunately, not enough companies think about this. In reality, there is a huge value in professional web design
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When building a content marketing plan, there are a million paths to choose from. Many of those paths are exceedingly complex and some are overly simplified. The key is to find the right balance of strategy and ease. As you build your content marketing plan, keep these tips in mind. With a little forethought and
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Depending on your industry, you will want to choose specific types of content marketing. For many companies, Facebook posts and ads are a given. But oftentimes, there are a number of content outlets that can help grow your business. To find what works for you, we’ve compiled different types of content that can help your
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When it comes to Content Marketing, style goes a long way to determine whether or not your ideal customers will respond. And if your content marketing style isn’t resonating? It might be time for a new approach. With that in mind, we’re looking at a few key elements of style in your content marketing. Finding
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One of the keys to successful branding is to tell a story. The thing is, that story typically revolves around our business and what we do. It’s the story of our beginning, our success, how good we are, and why the customer needs us. But, thinking about the companies you purchase from, do you buy […]
Captain Customer: The Hero of Your Story Read More »
If you’ve been following along with our series on lead magnets, you know why you should try a lead magnet and what type is best for your company. But what else do lead magnets need to supply in order to truly engage your ideal consumer? How can you build an effective lead magnet that helps
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If you saw our last post about lead magnets, you know we strongly believe they have the power to bring in potential customers. When you offer something for free, people are often more willing to give you their contact information. But what exactly should you offer? What kind of lead magnet fits your company best?
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If you’ve been in business for any length of time, you have probably heard the term lead magnet as a marketing tool. But what is a lead magnet? How do you know when to use it? And why is it important? Over the next month, we’ll be answering those questions and helping you create an
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As a business owner, you know how important it is to have a website that looks professional and engages your audience. But what you might not realize is that having a pro design your website can make all the difference in how effective it is. Here are four reasons why working with a web design
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As a small business owner, you know how important it is to get your name out there and attract new customers. There are so many people using Google to search for businesses like yours. Google Local Search Ads (LSAs) can be a great way to reach your target audience. When it comes to using Google […]
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