Digital Marketing | Planify Agency

Planify Podcast Episode 3 thumbnail featuring host Casey Cease and digital growth strategist Liana Ling. The bottom caption highlights large, bold text reading 'LAWYER TURNED MARKETER,' while the top side displays high-quality professional photo cutouts of Casey and Liana.

From Litigation Lawyer to Lead Gen Queen: Testing Your Way Out of Marketing Failures

Leave a Comment / Podcast / By angelogonzalez

Marketing in 2026 is not for the faint of heart. Meta’s algorithms have shifted dramatically since the disruptions of 2024 and 2025, and AI integration is changing the landscape every single day. When what worked six months ago suddenly stops working, most business owners panic. But Liana Ling isn’t most business owners. Known across the […]

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Planify Podcast Episode 1 video thumbnail featuring agency hosts Casey Cease and Angelo Gonzalez. The bottom caption displays massive, high-contrast text reading 'WHY BUSINESSES FAIL' and the top half features a professional cutout photograph of the hosts against a branded background.

Why Your Marketing Tactics Are Failing (And How to Fix It)

Leave a Comment / Podcast / By angelogonzalez

If you are a business owner in 2026, you are probably exhausted. You are tired of throwing money at Facebook ads, guessing at SEO, and paying agencies for “clicks” and “impressions” that never turn into revenue. You’ve probably asked questions like, “Can you fix my website?”, “Can you set me up on Google Local Service

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Standard Operating Procedure Strategies for Digital Marketing

Leave a Comment / Business Growth / By Casey Cease

If you saw our last post about Standard Operating Procedures (SOPs), you may be wondering how they can be applied directly to your digital marketing. In reality, SOPs for digital marketing provide a clear direction for your company and how your brand functions online. So, how can SOPs boost your digital marketing strategies? Having a […]

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5 Tips to Score Quality Off-Page SEO

1 Comment / Search Engine Optimization / By Casey Cease

If you’ve been following along in our SEO blog series, you may be wondering about off-page SEO. How do you get other people to link to your website? How do you score quality backlinks? How much effort goes into building these relationships? Building off-page SEO is certainly a process, but it doesn’t have to be […]

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5 Reasons Why Strategic Web Design is Essential for Growth

Leave a Comment / Digital Marketing / By Casey Cease

As a business owner, you know how important it is to grow your business and expand its reach. However, managing the day-to-day operations of a small business can be overwhelming and often leave other essential tasks undone. One key area of focus that will help support your growth is web design. Having an aesthetically pleasing […]

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Building a Successful Content Marketing Plan

Leave a Comment / Content Marketing / By Casey Cease

When building a content marketing plan, there are a million paths to choose from. Many of those paths are exceedingly complex and some are overly simplified. The key is to find the right balance of strategy and ease. As you build your content marketing plan, keep these tips in mind. With a little forethought and […]

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Effective Content Types to Try Today

Leave a Comment / Content Marketing / By Casey Cease

Depending on your industry, you will want to choose specific types of content marketing. For many companies, Facebook posts and ads are a given. But oftentimes, there are a number of content outlets that can help grow your business. To find what works for you, we’ve compiled different types of content that can help your […]

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How to Engage Your Ideal Lead

Leave a Comment / Digital Marketing / By Casey Cease

If you’ve been following along with our series on lead magnets, you know why you should try a lead magnet and what type is best for your company. But what else do lead magnets need to supply in order to truly engage your ideal consumer? How can you build an effective lead magnet that helps […]

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Types of Lead Magnets for Business Growth

Leave a Comment / Digital Marketing / By Casey Cease

If you saw our last post about lead magnets, you know we strongly believe they have the power to bring in potential customers. When you offer something for free, people are often more willing to give you their contact information. But what exactly should you offer? What kind of lead magnet fits your company best? […]

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A magnet pulling little metal balls toward it on a table

Why Small Businesses Should Try Lead Magnets

Leave a Comment / Digital Marketing / By Casey Cease

If you’ve been in business for any length of time, you have probably heard the term lead magnet as a marketing tool. But what is a lead magnet? How do you know when to use it? And why is it important? Over the next month, we’ll be answering those questions and helping you create an […]

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