When trying to serve customers online, most business owners know the importance of a strong website and the need for solid digital marketing. But what if your customers are still not engaging? What if you’re missing something that’s not so obvious, after all? Today on the blog, we’re looking at how a business can truly […]
5 Ways to Better Serve Your Customers Online Read More »
We’ve shared about style guides on the blog before, but this series is all about making your customer the hero of your brand. In this post, we’re looking at the importance of being customer-centered and why that matters even to the voice you use online. So, how do you show your customers they matter? How […]
The Value of a Customer-Centric Voice Read More »
One of the keys to successful branding is to tell a story. The thing is, that story typically revolves around our business and what we do. It’s the story of our beginning, our success, how good we are, and why the customer needs us. But, thinking about the companies you purchase from, do you buy […]
How to Amplify the Hero of Your Brand Read More »
As we go through our blog series on Search Engine Optimization, it’s important that we don’t skip over technical SEO for businesses. But what is technical SEO and how hard is it to manage? That’s exactly what we’re looking at today. What is Technical SEO? Technical SEO is the back-end of your website and how […]
Why Technical SEO Matters for Your Company Read More »
If you’ve been following along in our SEO blog series, you may be wondering about off-page SEO. How do you get other people to link to your website? How do you score quality backlinks? How much effort goes into building these relationships? Building off-page SEO is certainly a process, but it doesn’t have to be
5 Tips to Score Quality Off-Page SEO Read More »
If you read last week’s post about SEO, you know that it’s a critical component of your digital marketing arsenal. But did you know that SEO is especially important for service-area businesses? Local SEO is about more than just ranking for a particular keyword like “mechanic”. More than 46% of all Google searches are for
How Local SEO Supports Service Businesses Read More »
When it comes to growing your small business, SEO is a powerful tool. Search engine optimization (SEO) enables companies to maximize their website’s visibility in organic search engine results. However, the constantly changing landscape of search engines and algorithms can be overwhelming. This is especially true for businesses starting out with limited resources. That’s where
How SEO Basics can Elevate Your Small Business Read More »
It’s time. Your business is ready. You’ve started to build your website and you can’t wait to see the end result! After all, a website makes your company legitimate. It also draws in the customers and creates an avenue to make sales. Right? As vital as it is to have a website, there’s a lot […]
3 Commonly Forgotten Rules of Web Development Read More »
Curious about building a small business one-pager? As it turns out, this could be just what your new, small business needs as you get started and aim for growth. But what all is included in a one-pager? Is that enough to give your audience the information they need? And is it too simple to really
What Every Small Business Needs to Know about One-Page Websites Read More »
As a business owner, you know how important it is to grow your business and expand its reach. However, managing the day-to-day operations of a small business can be overwhelming and often leave other essential tasks undone. One key area of focus that will help support your growth is web design. Having an aesthetically pleasing
5 Reasons Why Strategic Web Design is Essential for Growth Read More »