As a small business owner, you know how important it is to get your name out there and attract new customers. There are so many people using Google to search for businesses like yours. Google Local Search Ads (LSAs) can be a great way to reach your target audience. When it comes to using Google
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When it comes to business, competition is a part of life. So if you can’t change it, why run a competitive analysis to begin with? The reality is, day by day, new competitors join the market. If you aren’t keeping a close eye on them, they might even move in on your customers. But by […]
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Farewell, December. As the holidays come to a close, and we look to the horizon of the new year, most business owners are planning and projecting. For a 2023 marketing calendar, it’s time to stay current on trends and keep an eye out for intriguing opportunities. We’ve compiled a few simple ideas to stay on […]
Creating a Better Marketing Calendar for 2023 Read More »
The holiday season is coming to a peak, and we are in the final stretch. If you’re looking at last-minute holiday offers, we have seven suggestions for how you can amplify the impact of your digital marketing. Get Social Hopefully, you’ve been working on this. But it’s time to bring it in and let your
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The holidays are a crucial time for small businesses. Each year, hundreds of billions of dollars are spent on holiday gifts. As a small business owner, you want a piece of that pie. But how? With big box stores and online giants dominating the market, how can your small business compete? The answer is with
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If you’ve been following along in our series about landing pages, you’ve already read about the types of landing pages you should have and the best tactics to use on them. But when it comes to your landing page design, there’s another element to consider. How do you actually make your landing page worth viewing?
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If you read our last post about the three main types of landing pages, it’s probably time to take it to the next level. Once you have created your landing pages, what do you need to include? What are the tactics that can take your website from unimpressive to unparalleled? When it comes to the
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The truth is, not all landing pages are equal. There are many types of landing pages, and they are present in different scenarios. That means you need to know all about them to be sure you’re using the right kind at the right time. As a business owner, you aim to cater your landing pages
Complete Guide: Types of Landing Pages Read More »
If you caught up on our previous blog, you know that we are talking all about Marketing Funnels this week. In the second of our 2-part series, we are going through 8 elements necessary for creating a solid marketing funnel. 1. Product Market Fit In the first part of this series, we briefly looked at
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If you’ve been in business for any length of time, you have probably heard the term ‘marketing funnel.’ Depending on your personal strengths, you may not have wanted to dive in to learn what it means to build your funnel. However, if you’re reading this post, you must have decided that this is a concept
Your Guide to a Better Marketing Funnel Read More »