Ask a question today, and there’s a good chance you’ll never click a single link to get the answer. Google’s AI Overviews summarize it at the top of the page. ChatGPT and Perplexity cite a handful of sources in a conversational reply. Siri and Alexa read one response aloud and move on. Your customers are
Why Answer Engine Optimization (AEO) Is No Longer Optional for Your Website Read More »
Most business owners do not have a content problem. They have a content system problem. They record a few videos, write a couple of posts, feel good about it for a week or two, then either run out of ideas or run out of time. The content disappears from the feed, the views were low
Content Repurposing Strategy: How to Build a Content Factory From One Recording a Month Read More »
When trying to serve customers online, most business owners know the importance of a strong website and the need for solid digital marketing. But what if your customers are still not engaging? What if you’re missing something that’s not so obvious, after all? Today on the blog, we’re looking at how a business can truly
5 Ways to Better Serve Your Customers Online Read More »
We’ve shared about style guides on the blog before, but this series is all about making your customer the hero of your brand. In this post, we’re looking at the importance of being customer-centered and why that matters even to the voice you use online. So, how do you show your customers they matter? How
The Value of a Customer-Centric Voice Read More »
It’s time. Your business is ready. You’ve started to build your website and you can’t wait to see the end result! After all, a website makes your company legitimate. It also draws in the customers and creates an avenue to make sales. Right? As vital as it is to have a website, there’s a lot
3 Commonly Forgotten Rules of Web Development Read More »
Curious about building a small business one-pager? As it turns out, this could be just what your new, small business needs as you get started and aim for growth. But what all is included in a one-pager? Is that enough to give your audience the information they need? And is it too simple to really
What Every Small Business Needs to Know about One-Page Websites Read More »
As a business owner, you know how important it is to grow your business and expand its reach. However, managing the day-to-day operations of a small business can be overwhelming and often leave other essential tasks undone. One key area of focus that will help support your growth is web design. Having an aesthetically pleasing
5 Reasons Why Strategic Web Design is Essential for Growth Read More »
Have you ever been excited about a product only to be frustrated by your experience buying from the website? Or have you experienced the disappointment of thinking a company was professional, but their website doesn’t reflect that? Unfortunately, not enough companies think about this. In reality, there is a huge value in professional web design
Maximizing the Value of Your Business with Professional Web Design Read More »
If you’ve been following along with our series on lead magnets, you know why you should try a lead magnet and what type is best for your company. But what else do lead magnets need to supply in order to truly engage your ideal consumer? How can you build an effective lead magnet that helps
How to Engage Your Ideal Lead Read More »
If you saw our last post about lead magnets, you know we strongly believe they have the power to bring in potential customers. When you offer something for free, people are often more willing to give you their contact information. But what exactly should you offer? What kind of lead magnet fits your company best?
Types of Lead Magnets for Business Growth Read More »